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Core Drive 1

Storytelling Epic Meaning & Calling


Using narrative to create a sense of purpose and connection with a larger goal.

The Storytelling technique can be a powerful tool for designers looking to engage users and drive behavior. By crafting a compelling narrative that resonates with users, designers can create a more meaningful and memorable experience that encourages continued engagement.



Marketing campaign

Build an emotional connection with their target audience

For example, Nike's "Just Do It" campaign tells the story of athletes overcoming obstacles to achieve their goals, inspiring viewers to do the same.
User onboarding

Help new users understand how to use a product or service

For example, showing a character navigating the product or service and achieving a goal, new users can better understand how to use it themselves.
Nonprofit organizations

Convey the impact of their work and the importance of their mission

For example, sharing stories of the people they serve, these organizations can inspire donors and volunteers to support their cause.
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